Let’s get creative

We use creative to form an emotional connection with members, evoking feelings of validation and belonging. We show, don’t tell, our value as a brand through surprising and delightful solutions to business objectives, captivating storytelling, and premium experiences.

What we do

  • We thoughtfully and expertly maintain and evolve the Hagerty brand guidelines, assets and our suite of branded offerings, and launch new identities through brand fitting and business strategy.

  • Our team of scriptwriters, set designs artists and production crew tell the story of our brand and products through compelling, on-brand video and motion graphics.

  • Copywriters, designers, illustrators and photographers take business objectives from goal to execution by providing world-class creative solutions that drive results.

  • Our team crafts beautiful event micro-brands and brings them to life through messaging, design and premium materials and experiences on the ground, activating our brand to thousands of car lovers annually.

 

What drives us

Knowledge

Our team members are experts in our product offerings, their differentiators for marketing, and the tenets of our brand – so the work we do is based on solid strategies for the best results.

Dedication

We’re curious and growth-oriented when it comes to solving business problems with creative solutions, and we’re dedicated to doing the job right because this company and our brand matter to us.

Talent

Each of our team members dedicate 28 hours annually to learning and development to continuously improve their craft and stay inspired. We hold ourselves to the highest creative standards always.

Teamwork

We want to be your strategic partner and creative counterpart. Working together toward a common goal, we always have the best interest of Hagerty and our shared success in mind.

The bottom line

Our in-house team delivers results while reducing costs for Hagerty. Our average hourly rate including benefits and infrastructure is significantly less than external resources, and costs nothing to you, our client.

Getting down to business

Our 1-3 year objectives

01

Evolve and maintain a cohesive and powerful brand as the Hagerty universe grows, using creative strategy to influence business success

02

Leverage our deep understanding of the relationship between Hagerty products and our brand to grow awareness, preference and loyalty

03

Achieve operational excellence by meeting business expectations on time, on budget and most importantly, on brand

04

Narrow focus, streamline operations and increase revenue from The Shop to build a profitable standalone P&L